|
Bio Bhutan
(last updated November 2006)
Phase I:
January 2005-December 2011
Loan: CHF 171,818
Partner: Bio Bhutan
Contact: Karma Yangzom:
karma1@druknet.bt or visit for more information:
http://www.helvetas.org
Background/Introduction
Achievements
On-going activities
Future Outlook
Key Project Documents
Background/Introduction:
Bio Bhutan is “a pioneer
enterprise that produces and markets natural and organic certified
products from Bhutan for Bhutanese and international markets”. Based on
a feasibility study conducted in 2003 on introducing an organic label in
Bhutan, it was decided that the previously planned “Bio Label Bhutan”
should function as a private enterprise. Therefore, the Bio Bhutan
private enterprise was initiated with a soft loan from Helvetas/SDC. The
enterprise is run by a team of private individuals and guided by an
advisory board that includes representatives from Helvetas/SDC, Society
Switzerland Bhutan, the Swiss Bhutan
Friendship Association in Bhutan, the private sector, and NGOs of
Bhutan.
Bio Bhutan pursues the
following major goals:
-
Contribute to the
sustainable use of natural resources of Bhutan;
-
Improve income and
employment opportunities of rural communities and private
entrepreneurs;
-
Create surplus
value for final consumers through healthy and tasteful natural and
organic produces from Bhutan; and
-
Promote the image of Bhutan as a source
of pure, natural and organic products.
To achieve these goals,
Bio Bhutan concentrates on the following main group of activities:
-
Identification of suitable raw materials
and supervision of the production processes by
farmer groups;
-
Further product development and
packaging of products and selling at appropriate local,
regional and
international markets;
-
Certification through established links
with recognized certification agencies; and
-
Establishing marketing links with
companies in Europe, the United States, Singapore and within the
South East Asian region.
Major Achievements:
- Bio Bhutan
registered as a private enterprise with the Regional Trade and
Industry Office in Thimphu in June 2005;
- Bio Bhutan
Advisory Board formed, and the first board meeting held in February,
2006;
- Partnerships
formed with three farmer groups and various government agencies;
- Links established
with recognized certification agencies in Switzerland (Bio Inspecta)
and its partner organization (INDOCERT), and collaboration with
Vossen & Co., a Belgian essential oils company, initiated;
- Lemon grass oil
and pipla certified organic in accordance with European Union
standards by INDOCERT;
- Trial marketing of
dried yak meat carried out over November 2004 – February 2005;
- Marketing
activities for Sha Gogona cheese handed over to Bio Bhutan by the
Department of Livestock, Ministry of Agriculture;
- First batch of
cordyceps exported to the United States, first batch of lemon grass
oil exported to Europe, and Sha Gogona cheese and Lemon grass air
spray launched in the Expatriate and High end markets in Delhi,
India;
- Four Bio Bhutan
products available for sale locally by February 2006; and
- Bio Bhutan awarded
prize for best enterprise, best products and best outlet in the
Annual Trade Fair held at Thimphu in May 2006.
On-going activities:
- Sale of Gogona
cheese, lemon grass oil and lemon grass air spray in Bhutan;
- Export of Gogona
cheese and Lemon grass air spray to Delhi and Switzerland;
- Dialogue and
negotiations on establishing business relationships with companies
in Europe, the US and Singapore;
- Continual of
organic certification of lemon grass oil and Gogona cheese;
- Product
development of pipla – honey drops;
- Exploration of
opportunities for applying for grants;
- Copyrighting of
the Bio Bhutan logo; and
- Exploration of
ways to join the Fair Trade Organization.
Future Outlook:
- Diversification of
products: Bio Bhutan is exploring the possibilities of product
development and marketing of ginger tea, red rice and buckwheat.
- Intellectual
Property Rights: Patenting of the Bio Bhutan Lemon Grass Air Spray.
- Exploration of
Foreign Direct Investment collaborations.
Key Project Documents:
- Project Document
- Project Agreement
|
|